Tale of the Betel Producers: A Case Study in Participatory Research
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Abstract
This case study explores the transformation of the Metikotamulla village in Sri Lanka through a participatory research approach that empowered the local betel producers. By identifying the exploitative practices of middlemen, the villagers initiated a collective action program to find fair prices for their produce. The creation of the Betel Producers Society led to significant improvements in marketing, increased farmer profits, and economic upliftment. This initiative demonstrates the power of community-led research and action in achieving social and economic empowerment.
Description
Metikotamulla, an agricultural village in Sri Lanka, predominantly engaged in paddy and betel cultivation, faced challenges in marketing its cash crops due to exploitative middlemen. Through a participatory research process supported by the Change Agents Programme, villagers identified the root causes of exploitation and implemented solutions, including forming the Betel Producers Society. This empowered them to establish direct connections with marketing institutions, streamline logistics, and secure better profits. The initiative highlights the impact of horizontal decision-making, collective action, and community empowerment in rural development.
Keywords
Participatory Research, Rural Development, Betel Producers, Economic Empowerment, Agricultural Communities, Sri Lanka