Wakati wa furaha: An evaluation of a radio study group campaign

Abstract

The Wakati wa Furaha (Time for Rejoicing) radio study group campaign represented the third organized effort to employ radio-based listening groups as an educational strategy, emerging in response to the enduring and widely acknowledged challenges of adult education in Tanzania. This report presents an evaluation of the campaign, situated within the longer history of adult education initiatives in the post-independence period of the country. Radio served as a crucial medium through which educational content could reach millions of adult learners on a national scale. The campaign sought to foster a shared sense of national consciousness by tracing the nation’s development since independence. Drawing on findings from surveys and field observations that examine patterns of participation, attendance, and engagement among adult learners, the report assesses the effectiveness of the campaign as a means of advancing adult education programmes.